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Be Your Own Beautiful

Award Winning Customer Service & World Class Quality Undergarments

About Us

Book a Bra Fitting

Enjoy our personalized fitting services for every age & stage. Appointments are not required & walk in's are welcome!

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Visit the Boutique

Experience the Bra Lounge difference when you visit us in person! New arrivals featured weekly in every department.

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Purchase a Gift Card

The best way to spoil the ones you love! Just choose the amount, leave colours and sizes up to them!

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  • Award Winning Service

  • Over 60 Years of Bra Fitting Experience on Staff

Award Winning Service

Over 60 Years of Bra Fitting Experience on Staff Learn More

Best Selling Bras

  • Freya Daydreaming Moulded Plunge
    Regular price
    $95.99
    Sale price
    $95.99
    Regular price
    $95.99
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  • Wacoal Back Appeal Underwire
    Regular price
    $108.95
    Sale price
    $108.95
    Regular price
    $108.95
    Unit price
    per 
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  • Montelle Pure Plus T-Shirt Bra
    Regular price
    $75.99
    Sale price
    $75.99
    Regular price
    $75.99
    Unit price
    per 
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  • b.tempt'd Opening Act Wire Free T-Shirt Bra
    Regular price
    $55.99
    Sale price
    $55.99
    Regular price
    $55.99
    Unit price
    per 
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  • Elomi Morgan Full Cup
    Regular price
    $98.99
    Sale price
    $98.99
    Regular price
    $98.99
    Unit price
    per 
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  • Corin Virginia 3D Spacer
    Regular price
    $129.99
    Sale price
    $129.99
    Regular price
    $129.99
    Unit price
    per 
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  • Montelle Intimates Sublime Spacer
    Regular price
    $75.99
    Sale price
    $75.99
    Regular price
    $75.99
    Unit price
    per 
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  • b.tempt'd b.wow'd Wire Free Bralette
    Regular price
    $59.99
    Sale price
    $59.99
    Regular price
    $59.99
    Unit price
    per 
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Experience the Difference a Professional Bra Fitting can make.

Book a Bra Fitting

5 star service

This is the ONLY place to buy a bra! The girls at this store are incredible and so kind! They know their stuff and are able to find exactly what you need! Every day bras or cheeky bras…they have them all in all sizes. I highly recommend this store!!!

The Moneys

I've been here twice now and both times have been great experiences. I really love that they keep track of each purchase so that the next time you come they're able to look at your history and get you going right away, they also create wish lists if you tried on a bra you liked but don't get it immediately which I really appreciate. Nice ladies working there as well!

Nnya R.

Every single time I go in this store I am welcomed, made to feel confident, and always find a bra that fits and is comfortable. The customer service is the best I've ever had, the staff is incredibly friendly and knows their stuff. Thank you for always making bra shopping a positive experience!

Krista T

Some of our Brands

In the Spirit of Reconciliation

The Bra Lounge acknowledges that we live, work and play on Treaty 7, Treaty 6 and Métis ancestral lands. Central Alberta is a significant historical landscape of ancestral territories and the gathering place of many Indigenous peoples. We respect the histories, languages, and cultures of First Nations, Métis, Inuit, and all First Peoples of Canada, whose presence continues to enrich our very vibrant community.