Favourite Things Fashion Show supporting Dress for Success Central Alberta are LIVE!

The Ultimate Bra Shopping Experience

A bold claim? Maybe.

Award Winning Customer Service & World Class Quality

Book a Bra Fitting

Enjoy our personalized fitting services for every age & stage. Appointments are not required & walk in's are welcome!

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Visit the Boutique

Experience the Bra Lounge difference when you visit us in person! New arrivals featured weekly in every department.

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Purchase a Gift Card

Gift the Ultimate Bra Shopping Experience & world class quality undergarments to someone you love.

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Comfort Collection

  • Evelyn & Bobbie Defy Bra in Dusk. Front view
    $119.99
    $119.99
    $119.99
    Sold out
  • $49.99
    $49.99
    $49.99
    Sold out
  • Evelyn & Bobbie Evelyn Bra in Limited Ruby.
    $119.99
    $119.99
    $119.99
    Sold out
  • Evelyn & Bobbie Bobbie Scoop in Himalayan Salt. Front view.
    $119.99
    $119.99
    $119.99
    Sold out
  • Montelle Mysa Bralette no-show bra Removable pads Adjustable straps Wire-free black
    $69.99
    $69.99
    $69.99
    Sold out
  • Evelyn & Bobbie Beyond Bra in Himalayan Salt. Front view.
    $119.99
    $119.99
    $119.99
    Sold out
  • $119.99
    $119.99
    $119.99
    Sold out
  • Curvy Couture Cotton Lux Non Wire Front Close white
    $84.99
    $84.99
    $84.99
    Sold out
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Experience the Difference a Professional Bra Fitting can make.

What would it feel like to LOVE shopping for a bra? What would it feel like to LOVE your undergarments? No pinching, no rubbing, no riding, no stabby underwires...

We've been empowering Alberta with award winning customer service and world class quality undergarments and sleepwear for over 16 years. Our team of professionals has over 50 years of experience between them - you are in good hands here!

Spoil yourself with the shopping experience you deserve and undergarments you love to wear.

Book a Bra Fitting
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5 star service

Exceptional Customer Service. Amazing Quality. Comfortable Atmosphere with Professionals that care. Excellent Experience! Support Local and Shop Here!!

Kathy

They were fantastic and very knowledgeable! Worth the drive from Calgary.

Karen

My 17 year old & I went in for appointments & the ladies were welcoming & helpful & funny as hell! It was an awesome and relaxing experience in a very stressful and chaotic time. Thank you guys for being you ❤️

Melissa

Some of our Brands

In the Spirit of Reconciliation

The Bra Lounge acknowledges that we live, work and play on Treaty 7, Treaty 6 and Métis ancestral lands. Central Alberta is a significant historical landscape of ancestral territories and the gathering place of many Indigenous peoples. We respect the histories, languages, and cultures of First Nations, Métis, Inuit, and all First Peoples of Canada, whose presence continues to enrich our very vibrant community.