Our online shop is closed during our Annual Summer Clearance in store. Reserve your fitting room today!

The Ultimate Bra Shopping Experience

A bold claim? Maybe.

Award Winning Customer Service & World Class Quality

Book a Bra Fitting

Enjoy our personalized fitting services for every age & stage. Appointments are not required & walk in's are welcome!

Book Now

Visit the Boutique

Experience the Bra Lounge difference when you visit us in person! New arrivals featured weekly in every department.

Find Us

Purchase a Gift Card

Gift the Ultimate Bra Shopping Experience & world class quality undergarments to someone you love.

Buy Now

In the Spirit of Reconciliation

The Bra Lounge acknowledges that we live, work and play on Treaty 7, Treaty 6 and Métis ancestral lands. Central Alberta is a significant historical landscape of ancestral territories and the gathering place of many Indigenous peoples. We respect the histories, languages, and cultures of First Nations, Métis, Inuit, and all First Peoples of Canada, whose presence continues to enrich our very vibrant community.

Gold Again!

Because of your support, we've won customer service awards every single year since we opened in 2007! WOW! Thanks Red Deer for voting us Best Lingerie Store again this year!

Leave us a Google Review

Experience the Difference a Professional Bra Fitting can make.

What would it feel like to LOVE shopping for a bra? What would it feel like to LOVE your undergarments? No pinching, no rubbing, no riding, no stabby underwires...

We've been empowering Alberta with award winning customer service and world class quality undergarments and sleepwear for 15 years! Spoil yourself with the shopping experience you deserve and undergarments you love to wear.

Book a Bra Fitting

New arrivals in store

  • $129.99
    $129.99
    $129.99
    Sold out
  • $49.99
    $49.99
    $49.99
    Sold out
  • $39.99
    $39.99
    $39.99
    Sold out
  • $75.99
    $75.99
    $75.99
    Sold out
  • $62.99
    $62.99
    $62.99
    Sold out
  • $95.99
    $95.99
    $95.99
    Sold out
  • $95.99
    $95.99
    $95.99
    Sold out
  • $89.99
    $89.99
    $89.99
    Sold out
View all
See more

Swim in Store Now!

  • $125.99
    $125.99
    $125.99
    Sold out
  • $85.99
    $85.99
    $85.99
    Sold out
  • $89.99
    $89.99
    $89.99
    Sold out
  • $110.99
    $110.99
    $110.99
    Sold out
  • $105.99
    $105.99
    $0.00
    Sold out
  • $89.99
    $89.99
    $89.99
    Sold out
  • $89.99
    $89.99
    $89.99
    Sold out
  • $125.99
    $125.99
    $125.99
    Sold out
  • $103.99
    $103.99
    $0.00
    Sold out
  • $225.99
    $225.99
    $0.00
    Sold out
  • $115.99
    $115.99
    $115.99
    Sold out
  • $115.99
    $115.99
    $0.00
    Sold out
View all

5 star service

Exceptional Customer Service. Amazing Quality. Comfortable Atmosphere with Professionals that care. Excellent Experience! Support Local and Shop Here!!

Kathy

They were fantastic and very knowledgeable! Worth the drive from Calgary.

Karen

My 17 year old & I went in for appointments & the ladies were welcoming & helpful & funny as hell! It was an awesome and relaxing experience in a very stressful and chaotic time. Thank you guys for being you ❤️

Melissa
Learn More

Some of our Brands