Fashion Show Tickets go on sale this week!!! Will you be there?

Be Your Own Beautiful

Award Winning Customer Service & World Class Quality Undergarments

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Enjoy our personalized fitting services for every age & stage. Appointments are not required & walk in's are welcome!

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Experience the Bra Lounge difference when you visit us in person! New arrivals featured weekly in every department.

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The best way to spoil the ones you love! Just choose the amount, leave colours and sizes up to them!

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Fashion Show Ticket Info

Reflect with us as we celebrates the strength and beauty of women while supporting a meaningful cause. Taking place on Tuesday, November 5th at Cilantro and Chive, the event promises an inspiring fashion show featuring stylish and empowering looks, all while indulging on delectable dishes from some of our favourite local restaurants!

You won’t want to miss our exciting raffle and the opportunity to connect with community-minded individuals, all in support of women!

Date: Tuesday, November 5th
Location: Cilantro and Chive
Doors open 5:30pm

Mark your calendar and come celebrate the spirit of reflection, resilience, and empowerment!

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Experience the Difference a Professional Bra Fitting can make.

What would it feel like to LOVE shopping for a bra? What would it feel like to LOVE your undergarments? No pinching, no rubbing, no riding, no stabby underwires...

We've been empowering Alberta with award winning customer service and world class quality undergarments and sleepwear for over 17 years. Our team of professionals have over 60 years of experience between them - you are in good hands here!

Spoil yourself with the shopping experience you deserve and undergarments you love to wear.

Book a Bra Fitting

5 star service

This is the ONLY place to buy a bra! The girls at this store are incredible and so kind! They know their stuff and are able to find exactly what you need! Every day bras or cheeky bras…they have them all in all sizes. I highly recommend this store!!!

The Moneys

I've been here twice now and both times have been great experiences. I really love that they keep track of each purchase so that the next time you come they're able to look at your history and get you going right away, they also create wish lists if you tried on a bra you liked but don't get it immediately which I really appreciate. Nice ladies working there as well!

Nnya R.

Every single time I go in this store I am welcomed, made to feel confident, and always find a bra that fits and is comfortable. The customer service is the best I've ever had, the staff is incredibly friendly and knows their stuff. Thank you for always making bra shopping a positive experience!

Krista T

Some of our Brands

In the Spirit of Reconciliation

The Bra Lounge acknowledges that we live, work and play on Treaty 7, Treaty 6 and Métis ancestral lands. Central Alberta is a significant historical landscape of ancestral territories and the gathering place of many Indigenous peoples. We respect the histories, languages, and cultures of First Nations, Métis, Inuit, and all First Peoples of Canada, whose presence continues to enrich our very vibrant community.