Realigning & Refocusing for the Best Year Yet

“She was powerful not because she wasn’t scared but because she went on strongly, despite the fear.” - Atticus

After a difficult 2018, and the decision to close our men's online store, Twig & Barry's Underwear Company, we were feeling pretty deflated not long ago. Last year was a doozy, and we are glad to have it behind us. Now, spring stock is arriving weekly, we have lots of new faces walking through the door, and we have found pretty terrific ways to utilize our beloved Monday's "off".  

It seemed counterproductive to close the store one day a week after a quieter than usual fall and Christmas season. But over the years we have come to understand that often, releasing what isn't serving you is just making room for more that does, and as it turns out, our business is better for it.


We have taken some time to refocus and realign with our "why", and we are so grateful we did. That's what Mondays are for now; forward thinking and planning, creativity, catch up, and there's more room for personal and family stuff. With all these lovely opportunities, we also got the chance to feel some of the incredible support and love from you, our Bra Lounge Family! We received so many messages of support on our decision to be closed Monday's, and it quickly reaffirmed that it was the right choice! Thank you so very much for that.

Spring is the start of our busy season, and we're SO ready. Grads, weddings, summer wardrobes - we all need something to help pull together our looks! From a new basic t-shirt bra, to a strapless or convertible, to a new athletic style, women are always in need of something new going into a new season. And the styles are here, or they will be here soon!

Thanks for your continued support of this little business! Don't forget, you may have LOYALTY POINTS to redeem! Stop in soon, we can’t wait to show you what's new in store.

The Girls

Sheena JohnsonComment