Realigning & Refocusing for the Best Year Yet

“She was powerful not because she wasn’t scared but because she went on strongly, despite the fear.” - Atticus

After a difficult 2018, and the decision to close our men's online store, Twig & Barry's Underwear Company, we were feeling pretty deflated not long ago. Last year was a doozy, and we are glad to have it behind us. Now, spring stock is arriving weekly, we have lots of new faces walking through the door, and we have found pretty terrific ways to utilize our beloved Monday's "off".  

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Sheena JohnsonComment
Bra Fittings & Tethered Emotions

We see so many women in our store, women with successes and struggles, women in pain and women in love. From one minute to the next, we encounter the emotional highs and lows of their energy, and it is up to us as bra fitters to serve them with respect and honor regardless of what they are experiencing at the time. 

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Sheena Johnson
The Bra Lounge IS Red Deer's Small Business of the Year

What a way to put a bow on our 10th year in business. What an incredible honour to be chosen as THE BEST small business in the city.  We just cant put into words how special that night was, or how special every single message and comment of congratulations is. Women who knew our Mom are messaging from all over Alberta to express their well wishes and share stories of her. There truly could be no greater honour than to have the chance to share her legacy with the community that has helped make our dreams come true. This has been the highlight of this Bra Lounge journey, no question.

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Sheena Johnson Comment